Find the blind spots before participants do. An independent walk through the entire journey your participants take, from first click to start line, to surface the assumptions and gaps your team is too close to see.
I follow the same path your participants do, in the same order, and judge it the way they will, not the way the team intended it.
The full sign-up flow, pricing clarity, form friction and the points where people hesitate or drop off.
What lands in the inbox, whether it reassures, and whether it answers the questions people actually have.
The practical detail of travel, timings, kit and parking, checked for gaps, contradictions and missing assumptions.
Clarity, navigation and whether a first-time participant can find what they need without emailing your team.
The full sequence of messages leading up to the event, reviewed for tone, timing and consistency.
A deliberate read through the eyes of someone who has never done this before and has no insider knowledge.
These come up again and again. None of them are anyone's fault. They're simply what happens when a team knows an event too well to see it freshly.
The review is delivered as a written report that prioritises findings by impact, not volume. You get plain-language observations, the reasoning behind each one, and practical, specific recommendations your team can pick up straight away.
There's no jargon and no padding. The aim is simple: hand you the view a participant has, so you can fix what matters before the next intake opens.