People don't experience events on paper. They experience them through registration, emails, arrival, signage, queues and hundreds of small moments that shape how they feel.
I help event teams understand how theirs lands in practice, before it happens, during and after.
Over time I've always come back to the same question. How does this genuinely feel for the people taking part? Because what looks right on a plan doesn't always translate on the day.
I'm neurodivergent. I tend to notice patterns, gaps and inconsistencies in how information is genuinely experienced and it's become a useful part of how I work, especially in complex live environments.
I know what to look for, because I've spent years in environments where those gaps could've had real consequences.
You've probably delivered this event before, or inherited it from someone who has. The logistics are under control, the plan's taking shape and the team knows what they're doing.
But you're still worried that there could be a gap between how it looks on paper and how people are going to experience it.
Most teams just need an outside view, some fresh eyes, from someone who isn't buried in the detail.
That's where I come in.
A focused review of your event before it goes live. I step through the experience as an attendee would and identify where things may not land as intended. Best four to six weeks before your event.
£950, fixed fee.
A review of the full participant experience from first contact through to post-event communication. Registration, pre-event communication, arrival, onsite experience and follow-up.
From £2,500+
Sometimes teams need someone who has been inside live events at scale. Alongside my review work, I support a small number of organisations with on-the-ground delivery where extra experience is useful.
I only take on a small number of these.
Every review is written as a clear, readable document. Not a spreadsheet or a form. Here's what one typically looks like.
A conversation about your event and what you want to understand.
I step through it as an attendee would.
Clear, practical points on what's working and what isn't.
A lot of what I pick up isn't about big problems.
An email that makes sense internally but raises questions for the recipient.
A process that assumes some kind of prior knowledge.
A moment where people pause because they're not sure what they need to do next.
These are often the things that shape how an event is remembered.
Most of my career has been spent working behind the scenes on projects and events where there are lots of moving parts and plenty of opportunities for things to go wrong.
Over the years I've worked on everything from Stonehenge Summer Solstice and large healthcare conferences to NATO exercises in France, Home Office exercises and technology projects in the care sector.
I enjoy understanding how things work, spotting opportunities to improve them and helping people have a better experience as a result.
When I'm not working, I'm usually running, at some kind of cycling event, or cheering on my son from the side of a muddy cyclocross race course.
LinkedInIf you'd like a fresh perspective on how your event is likely to feel for the people attending, or how it genuinely landed, I'd love to hear about it.
Get in touch