I help organisers understand how events are likely to feel for the people attending, before it happens, and what they genuinely experienced once it's over.
Get in Touch!You've spent months planning. The venue's booked, the agenda's live, registration is open.
The emails have been written, checked and rewritten.
By this point, it all feels obvious.
That's usually when the confusing bits become hardest to spot.
What feels obvious from the inside doesn't always feel obvious to someone attending for the first time.
You've probably delivered this event before, or inherited it from someone who has. The logistics are under control, the plan's taking shape and the team knows what they're doing.
But there's still a gap.
Will people know what to expect
Are the emails as clear as we think they are
Where might confidence drop, especially for neurodivergent attendees
What will people ask when they arrive
What feels obvious to us but not to them
Most teams I work with just want an outside view from someone who isn't buried in the detail. That's where I come in.
A focused review of your event before it goes live. I step through the experience as an attendee would and highlight where things may not land as intended. Best 4 to 6 weeks before your event.
£950 — fixed fee.
A review of the full participant experience from first contact through to post-event communication. This includes registration, pre-event communication, arrival, onsite experience and follow up.
From £2,500 + travel and accommodation.
Sometimes teams need someone who has genuinely been inside live events. Alongside my review work, I occasionally help with event delivery where extra experience on the ground is useful.
I only take on a small number of these.
Every review is written as a clear, readable document. Not a spreadsheet or a form. Here's what one typically looks like.
A short conversation about your event and what you want to understand.
I step through it as an attendee would.
Clear, practical points on what's working and what isn't.
A lot of what I pick up isn't about big problems.
An email that makes sense internally but raises questions externally.
A process that assumes prior knowledge.
A moment where people pause because they're not sure what happens next.
I'm neurodivergent, and that means I tend to spot patterns and gaps that are easy to miss when you're close to something every day. This helps surface things that affect how people genuinely experience events.
The experience on the ground isn't always the same as the plan on paper.
I've spent most of my career working on events, programmes and projects where there's a lot going on and not much room for guesswork.
I'm especially interested in what happens when plans meet reality.
Outside of work I'm usually running, at events, or supporting my son's cycling.
LinkedInIf you'd like an outside view on how your event's likely to feel for the people attending, or how it genuinely landed, I'd love to hear about it.
Get in Touch!